About
Commercial experience without the consultancy theatre.
Narrow exists to bring experienced commercial judgement directly into technically strong businesses at the point where the commercial model needs to catch up with the technology.
Nathan Hulcoop
More than 20 years in technology sales and commercial leadership.
I’m Nathan Hulcoop, founder of Narrow Commercial Advisory.
I’ve spent more than 20 years building, leading and working within technology sales and commercial organisations.
Narrow brings that experience directly into early-stage technical businesses where a good product and genuine market interest now need to become a repeatable commercial model.
Why Narrow exists
Technical founders are often expected to become commercial leaders overnight.
Founders can spend years developing specialist expertise in science, engineering, medicine or technology, then suddenly find themselves responsible for ICP, positioning, pipeline, qualification, pricing, sales process and revenue.
Narrow exists to bridge that gap without pretending the founder should become a career salesperson.
How I work
I work directly with founders. No junior team, no outsourced delivery layer and no unnecessary complexity.
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