Good conversations, unclear opportunities
The market is engaging, but it is difficult to distinguish curiosity from intent.
Who Narrow is for
For technical founders moving from validation into commercialisation.
Narrow works with founder-led deep-tech, biotech, scientific and technical B2B businesses where the product has moved beyond pure development but the commercial model is not yet repeatable.
Often the founding team’s expertise is in science, engineering, medicine, research or technology rather than sales and commercial strategy. The next stage requires a different set of disciplines.
The stage
The technology has earned the right to become a business.
Narrow is typically most relevant when several of these are true:
- 2–30 person team
- Pre-revenue or early revenue
- Investor or grant backed
- Technically complex product
- Credible technical validation
- Pilots, PoCs or design partners
- First customers or commercial opportunities
- Founder still owns much of the sales activity
- No mature commercial function
- Revenue is not yet predictable
Deep-tech commercialisation
Technical validation and commercial validation are not the same thing.
A technology can work. A pilot can succeed. A technical team can believe strongly in the outcome.
None of those automatically demonstrate that there is a defined buyer, the problem is sufficiently urgent, someone has budget, there is a repeatable buying process, the proposition converts, the economics work, or customers will buy consistently.
Commercialisation is the process of turning technical capability into a commercial model that can be repeated.
The signals
When commercialisation starts becoming the constraint.
Pilots without progression
Pilots and PoCs happen, but they do not consistently become commercial relationships.
Too many possible markets
The technology could solve multiple problems for multiple customer types, making it difficult to choose where to focus.
Founder-led sales becomes a bottleneck
Relationships, discovery, demos, follow-up and judgement still rely disproportionately on the founder.
Pipeline exists, but confidence does not
There are opportunities in the CRM, but qualification, next steps and probability are unclear.
Activity without repeatability
Work is happening, but it is difficult to explain why something worked or reliably reproduce it.
Fit
Who Narrow may not be right for.
Narrow is unlikely to be the right fit if:
- The product is still entirely at concept stage
- The primary problem is technical product development
- You are looking for outsourced SDR activity
- You simply want appointment setting
- You need a marketing agency
- You already have a mature, experienced commercial leadership team
Does this sound like where the business is?